We’ve come a long way. From a single store, Hunkemöller is now an international, omnichannel brand, a household name in 24 countries with over 800 stores. We also opened our first HKMX stores. This year we became market leader in Germany, the Netherlands, Belgium and Luxembourg. We're getting bigger and bigger in Austria, Denmark, Sweden, Spain and France, plus we're expending to new countries such as Russia, Norway and Poland .Our strategic vision is to have in the next five years 1600 stores, spread across the globe.
The Hunkemöller success story continues with sales this year in excess of €550 million, delivering best-in-class profit-to-sales ratio profits growing 13% year on year.
Hunkemöller is a much-loved global and social brand, and this has been rewarded by being voted by our Sheroes as No 1 lingerie brand in Germany, the Netherlands, Belgium, France and Spain. In addition, we also won Europe's Best Omni-Channel Retailer and Multi-Channel Retailer.
Our vision is to make Hunkemöller the first choice for women in Europe with our whole focus being on designing our vision and strategy around our Shero. – minder