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"We're not here to sell you beauty; we are here to make you feel good." Raymond Cloosterman, CEO Rituals.

They are everywhere: at any given moment, of every single day, waiting to be discovered, eager to share the beauty within them. They are the seemingly meaningless moments we all tend to overlook. Rituals unveils these moments
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We Are Rituals

We are the first brand in the world to combine home and body cosmetics. With an expansive product line including body care, scented candles, fragrance sticks, assorted teas, natural skin care, precious mineral make-up, and soulwear, Rituals transforms everyday routines into more meaningful moments. Each product, over 400 in total, is inspired by an ancient Eastern tradition.

We are a Dutch brand with a focus on international expansion. In 2000, Rituals opened its first store on Amsterdam’s Kalverstraat, followed by openings in such vibrant cities as London, Madrid, Antwerp, Paris, Lisbon, Berlin, Stockholm and New York. The luxury brand has over 730 stores, more than 2450 shop-in-shops and 4 city spas in 29 countries worldwide. Rituals Cosmetics has expanded rapidly on airlines, cruise liners and ferries as well as in hotels. And.. we are still growing!

Do you want to build the brand together? Start your new workritual today!

The Rituals Philosophy - Slow down with Rituals