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Brand Manager Coke Zero




Full job description

Position Overview:
To lead cross functional and agency teams to bring strategic initiatives to life with locally resonant IMC campaigns (which are consistent across all relevant geographies). These initiatives must drive incremental brand consumption, purchasing and ultimately drive brand love.

Be the champion for the Coca-Cola Zero brand throughout the North West Europe & Nordics (NWEN) BU: passionate about the brand goals, collaborative partner to the market activation teams, be fluent in the key brand diagnostics and metrics, identify business/brand/consumer opportunities that will strengthen the brand plans.

Work with K&I (shopper & consumer) to develop local market insights, to ensure these strategies and plans are as consistent as possible across all geographies, and are highly resonant with consumers at a local level. These activity plans will require system alignment for successful implementation in our markets through our operations groups.

LRP & ABP: be part of the brand team in the strategic planning cycles, to contribute relevant content/data, that will help identify the key growth drivers and deliver long term sustainable profitable growth.

Be a collaborative partner within Coca-Cola Zero EUG & Global Community – sharing plans, importing/exporting good ideas where relevant.

Be an integrated member of the Coca-Cola TM team, working collaboratively with Coca-Cola and Coca-Cola Light teams to integrate plans across the Coca-Cola TM where necessary.

Project manage cross functional teams to deliver IMC programmes, new packaging/VIS/NPD to markets, on time in full.

Run brand performance trackers (consumer, shopper & business metrics), measure performance against KBI’s, communicate highlights/issues, share learning, put in place contingencies/ actions where necessary

To provide thought leadership and develop local market insight to ensure strategies and plans that are as consistent as possible across all & geographies and are highly resonant with consumers at a local level.

Be an integrated member within the European and Global community, to identify consumer insights that help to create winning consumer strategies that deliver against consumer and company destination.

Great communication & leadership of all NWEN Franchise Operation teams to ensure effective execution of strategy in the marketplace

Personally commit to “One team” behaviour and foster collaborative working relationships with all stakeholders– our bottling partner Coca Cola Enterprises, the IMC team , our agency partners and Global/European teams

Work with business development teams to develop channel insights to drive volume and profit.

Experience in management of significant FMCG brands and experience at international level.

Experience in brand development, communications & strategies.

Open minded, eager to understand other cultures.

Ability in mastering key IT applications ( Webex, video conference , …)

Balances Immediate & Long-Term Priorities – Meets critical objectives while considering the impact of those activities on longer-term goals. Translates strategic direction into personal actions/plans.

Delivers Results – takes accountability, ensuring productive, efficient execution against priorities. Sets ambitious yet realistic goals and removes obstacles to ensure high quality results.

Develops & Inspires Others – Develops others, improving their skills and capabilities. Provides, seeks and accepts feedback. Supports the diverse contribution of others. Engages others through effective communication

Drives Innovative Business Improvements – Develops ideas and gains others’ commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation

Imports and Exports Good Ideas – Shares and adopts ideas in and outside the Company. Leverages insights to inform actions or gain support. Embraces change.

Functional Competencies:
Builds Brand Love - Seeks understanding of fundamental human needs and behaviors. Pursue innovation and change with a mindset of continuous improvement. Balances intuition and fact to distill complex thought into compelling ideas. Demonstrates judgment to define a compelling core creative idea. Crafts a vision for what the brand / category / market could be. Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief. Anticipates future trends to engage and delight consumers

Builds Brand Value - Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers. Balances facts with intuition to distill complex opportunities into compelling business cases. Understands the operational fundamentals of our Bottling System. Leverages analytical rigor to prioritize and allocate resources effectively. Measures financial and equity impact of investments and institutionalizes learnings. Deploys discipline and process to improve impact and speed to market

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.