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Category Marketing Manager




Full job description

About the Category Manager

As a key member of the Marketing team you are focused on driving growth in your market by leading the execution of the brand marketing Plans for a category in line with country commercial strategy as set by the Area.

Key Responsibilities

Responsible for the achievement of financial and market share targets for a brand or category in the market.

Works across functions including Area, PO1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets

Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications

Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.

Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy.

Supports the Sales team in creating customer presentations and meeting customer requirements.

Responsible for Brand management of Local Brands in the Market portfolio and development Brand Plans, product initiatives and Communication Plans.

Coaching and development of the Team.

Qualifications and Skills

Educated to minimum bachelor’s degree level in a commercial subject

Demonstrable marketing experience, developed within an FMCG or Consumer Health environment.

Experience of leading Marketing Professionals, and strong developer of people

Proven track record in Brand Marketing must be able to demonstrate outstanding track record delivery

Demonstrated success in P&L management, budget delivery and growth momentum

Strong commercial awareness, in-depth industry knowledge and understanding of business issues/opportunities

Additional functional experience, preferably in Sales and/or Trade Marketing is an advantage

The business language in RB is English, therefore fluency in this language is essential. Fluency in French or Dutch is advantageous

About you

Strong leadership skills and energetic management style

Insightful, with the ability to consolidate complex information, interpret & construct straightforward plans.

Results oriented, entrepreneurial and self-motivating.

Capable of building strong working relationships &

influencing and engaging senior management in own and customer organisations

Demonstrated creativity and innovation

Must have proven ability to be flexible, multi task and drive key projects

in a fast paced, high demand environment

Tenacious and resilient, driven to achieve

and takes initiative to handle and resolve issues independently and quickly

when faced with obstacles

Strong sense of urgency with ability to drive business critical projects; can work independently under general direction

Willing to relocate internationally to pursue career opportunities

In return RB will offer a very competitve salary and benefits package as well as continued development and career progression on a Global scale.

If you’re ambitious, driven and looking for more from your career, you could be right for RB.

Apply today

  • We look forward to hearing from you.
Please note that due to the high volume of applications we receive, we are not able to respond to every application unfortunately. If you haven't heard from us within 10 days, please assume that your application has not been successful this time.

Closing Date (Period for Applying) - External