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Senior Brand Building for Solo/Planta/Bertolli & Margarines




Full job description

Unilever is looking for a passionate Senior Brand Building for Solo/Planta/Bertolli Margarine!

Main Accountabilities

You manage and grow your Margarines Brands in an independent way through development, activation, renovation and brilliant implementation of innovations.

You are responsible for your brand’s P&L including budget management

You deliver the growth ambition targets on your brands (market share, volume and turnover growth)

You translate understanding into insights on both consumer, shopper and retailer level.

You have a strong competitive mentality that you translate in brand plans to win penetration and overall gain market share.

You deliver perfectly integrated plans

You have strong coaching skills and you lead 2 assistants and work in a multi-disciplinary team

Key Responsibilities and Tasks

Understanding into insight

: it’s your responsibility to bring consumer, shopper, customer and channel insights into the organization and your team and to translate this knowledge into actionable activities

Strategy, Plans and Brands

: you conduct strategic reviews and audits of your brands using all the available analysis tools. Together with your line manager you set a strategy and then, starting from clear Job To Be Done’s, you develop your brand marketing plan

Innovation, Renovation and NILG

: You gatekeep the innovation management process, you develop sound business cases and you turn numbers into real life flawless execution that fit perfectly with your brands.


: together with the media agency and as part of the Business Planning Process, you select the right communication channels.

In-Market Activation:
you develop detailed brand activity plans and lead the cross-functional teams. You develop, based on 6P’s, strategies in collaboration with the category managers. You work closely with customer development to ensure listings and great POS visibility. Finally, you develop and execute the communication plan in market

Tracking and Optimizing

: you firmly measure results against internal and external KPI’s and you adapt where necessary. You closely track your allocated budget.

As we want to accelerate the growth of the Margarine portfolio, the ideal candidate combines at least a few of these elements:

Has experience in developing disruptive growth plans

Is highly energetic and passionate.

Has strong knowledge on social and digital media and keeps track of the latest developments in this area. Set strong KPI’s to measure results.

Knows how to deliver a real brand experience through digital, design, display, POS, and events

Reporting lines and interaction with


This function reports to the Marketing Director Foods

1 trainee and 2 marketing assistant reporting to this function

Contacts with Category Managers and key account manager

Close cooperation with Brand Development (Brand Development Team) and the European Brand Director

Field managers and sales force

Supply chain and sourcing unit managers

Market and Consumer Insight Managers

External agencies : Brand Activation, Pack design, PR, consultancy as required


Success Factors for the Job

5 years brand management experience in an FMCG environment

Business management and brand development experience

IT literacy - Powerview, IRI/TNS ideal (can be learnt), IPM

Some travel

Applications can be sent to