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Senior Consumer Marketing Manager Wrangler

VF Corporation
Bornem

Location

Bornem

Full job description

As Senior Consumer Marketing Manager, your role is to act as steward of the Wrangler brand, supporting the brand promise, vision, brand positioning, and brand architecture, directly reporting to the VP Product & Marketing.

You are responsible for developing plans, executing projects and initiatives and tracking the activities across Europe in support of the broader short and long-term marketing strategy.

You collaborate with the Brand Product Team, Consumer Insights team, Country Marketing & Sales Managers and communication agencies to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.

Key Accountabilities

Brand Strategy

  • Define marketing strategy within the defined consumer target.
  • Work with Brand Product team to utilize brand strategy, consumer insights and ensure the accurate and timely interpretation and communication across the region.
  • Feed regional market knowledge and consumer insight into the head office team, ensuring the consideration and representation of EMEA in the formation of strategy.
  • Develop and implement brand review process to ensure alignment across all areas of the organisation
  • Ensure that the organisation is aligned around the brand strategy through a robust ongoing international communications strategy and plan
  • Brand guardian ensuring that all departments HQ and countries are adhering to brand guidelines and strategies
Consumer & Market Insights

  • Analyse market, consumer, and competitive information to inform activities, promotions and strategy
  • Drives consumer understanding and insights that defines our consumers needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences which translate directly to the brand performance
Creative & communication initiatives

  • Develop and execute seasonal marketing stories and plans
  • Lead brand marketing and communications across Europe, ensuring the execution of plans at a local level.
  • Manage day to day creative agency and internal creative resources
  • Drive and execute seasonal shoot and key visuals for print
  • Lead a schedule of targeted consumer events designed to generate brand content
  • Coordinating the development of communication
  • Maintains brand integrity across advertising, online, and all other internal and external communication as it pertains to assigned brand.
  • Prepare & present previous season marketing initiative evaluations, as well as upcoming season’s plan
PR & Social

  • Define EMEA PR & Social strategy
  • Manage Network of PR agencies across the region – driving performance against the given KPIs
Budget

  • Own and track Budget throughout year to ensure spending is in line with given budget
  • Forecasting on seasonal expenditure
  • Ensure cost efficiency with each project
Person Specification

  • Bachelors Degree minimum with marketing specialization preferred
  • 8+ years Fashion, FMCG or CPG brand management / Marketing experience
  • Fluency in English both written and oral
  • Fluency of second European language desirable
  • Proven interpersonal skills with the ability to build and maintain strong working relationships, with a demonstrated skill in negotiating and influencing business partners at all levels.
  • Demonstrate high level of presentation and communication skills, both written and verbal.
  • Strong analytical capabilities on reading and interpreting data
  • Strategic thinking capabilities
  • Ability to anticipate trends and turn insights into action
  • Strong planning, prioritization and project management competencies
  • Precise attention to detail and project timeline management
  • Exhibit leadership and team management skills of both direct and indirect reports.
  • A starter and finisher, with an eye for detail and best in class execution.
  • Ability to deal with ambiguity and fast paced environments and to manage multiple tasks simultaneously while meeting tight deadlines.
Qualifications

Profile

  • Bachelors Degree minimum with marketing specialization preferred
  • 8+ years Fashion, FMCG or CPG brand management / Marketing experience
  • Fluency in English both written and oral
  • Fluency of second European language desirable
  • Proven interpersonal skills with the ability to build and maintain strong working relationships, with a demonstrated skill in negotiating and influencing business partners at all levels.
  • Demonstrate high level of presentation and communication skills, both written and verbal.
  • Strong analytical capabilities on reading and interpreting data
  • Strategic thinking capabilities
  • Ability to anticipate trends and turn insights into action
  • Strong planning, prioritization and project management competencies
  • Precise attention to detail and project timeline management
  • Exhibit leadership and team management skills of both direct and indirect reports.
  • A starter and finisher, with an eye for detail and best in class execution.
  • Ability to deal with ambiguity and fast paced environments and to manage multiple tasks simultaneously while meeting tight deadlines.